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The Secret Source: Marketing Within Your Own Law Firm

admin — Sat, 28 Aug 2010 08:07:39 +0000

When it comes to business development, picking the low hanging fruit is easy, uncomplicated, and a fast way to results. That’s a lesson that some people forget – that beyond your own clients the first place to focus is on clients and organizations with which other attorneys in your firm already have relationships. They are the low hanging fruit.

Be proactive from the start. Offer to do something for other practice areas and their clients BEFORE you ask them for help. Not only will you build on the business you already have…you’ll also reinforce how important your firm is to the client.

Working With Your Colleagues Inside the Firm

Cross selling builds on relationships the firm already has. Lawyers refer work to other lawyers they know and trust. It’s your goal to BE that one they know and trust.

Two parts….

List OTHER firm practice areas that YOU could cross sell to YOUR clients and which attorneys YOU can help, and set a date for a meeting

List YOUR practice areas that OTHERS could sell to THEIR clients and which attorneys can help you, and set a date for a meeting.

Working With The Firm’s Marketing Department

Far too many attorneys treat their firm’s marketing department as a nuisance. Support their needs, and YOU benefit.

First, set a meeting to discuss Marketing’s needs and how you can help THEM.

Some possibilities…

They need content for the website to keep it fresh. (Case studies etc.) They need articles for newsletters and alerts. They need experts to comment on issues when the press calls. They need firm representation at community and business functions. They need speakers for both internal and external audiences. They need support when creating a new business development initiative. They need help gathering information on the firm’s presence in organizations. The number of firm attorneys in various organizations has widespread implications…who should they send to conferences, who can help if someone is running for the Board of that organization, etc.

Second, set a meeting to discuss how Marketing can help YOU can achieve your objectives.

Some possibilities…

You need marketing materials ready at a moment’s notice so prepare several samples. Never give a prospect everything the firm has at once. Have Marketing help you plan a three-stage process, so that you can create true points of contact with this prospect or referral source. You need visibility, so consider how Marketing can help you create speaking and writing opportunities to build credibility. You may need Marketing’s help strategizing and preparing materials for a presentation or meeting.

Make marketing a habit—Do something every single day.

This article has been excerpted from “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.”

Weather Report Black Market Jazz Music CD Review

admin — Sat, 21 Aug 2010 08:00:35 +0000

The extremely talented group Weather Report have released their most recent CD on the Legacy Recordings recording label, entitled Black Market.

It’s a rare day indeed that I get a CD from an artist that I can truthfully say does not have a bad track in the bunch. I’m more than happy to announce that’s exactly what I must say about this one. There simply isn’t a bad one in the bunch. No fillers here at all.

Black Market is a pleasantly varied, mix of 7 tracks that are very well written and brilliantly performed songs by these clearly talented musicians. Most of the songs display a lot of the kind emotion that makes for a really great listen. Clearly drawing from what I can only imagine are their own real life experiences. At different points touching on the most real emotions of love, and the pain of failed relationships can certainly be heard.

Listen to Black Market and I believe you’ll find there’s not much to dis-like about it. The songs are inspired, the production is simply outstanding, and this is clearly the work of a group of musicians in top form. So much so that if you’re even mildly into Jazz music you’ll enjoy this album.

While the entire album is outstanding some of my favorites are track 2 – Cannon Ball, track 4 – Elegant People, and track 7 – Herandnu

My Bonus Pick, and the one that got Sore [...as in "Stuck On REpeat"] is track 1 – Black Market. Great track!

Black Market Release Notes:

Weather Report originally released Black Market on June 4, 2002 on the Legacy Recordings label.

CD Track List Follows:

1. Black Market 2. Cannon Ball 3. Gibraltar 4. Elegant People 5. Three Clowns 6. Barbary Coast 7. Herandnu

Weather Report: Wayne Shorter (soprano & tenor saxophones); Joe Zawinul (piano, Fender Rhodes piano, synthesizer); Alphonso Johnson (electric bass, Chapman Stick); Jaco Pastorious (fretless bass); Chester Thompson (drums); Alex Acuna (percussion). Producer: Josef Zawinul.

Reissue producer: Bob Belden.

Recorded at Devonshire Studios, North Hollywood, California between 1975 & 1976. Includes liner notes by Hal Miller.

Get the Right Assistance to Run your Business

admin — Tue, 17 Aug 2010 09:33:28 +0000

When you live around San Francisco and you plan to start your own business, you need to get advice from a San Francisco Business Attorney. Now what can you get from a business lawyer? As an entrepreneur, you want all the best for your business to grow and getting the right service is one step to make it true. With a San Francisco business attorney, he or she can provide you from the assistance to guidance and basic factors you need to establish in putting up a business.

In managing your business with the help of a lawyer, you don’t need to do any guesswork. Since they will do all the legal works for you then you can concentrate more on how to improve your business. They will also help you understand every detail that you need to understand especially in doing business with some clients. Since there are some paper works to be done to close the transaction and these are serious matters, they are always there to explain to you everything from the benefits that you can get up to the consequences that you may suffer if some things will go wrong. With them you will prevent some problems that may occur and you can improve your business flow in a right way.